Raleigh, one of our web-production developers pointed me to this interesting tool that shows you what search engine spiders see:
It gives one insight into how the heading tags work to ones advantage. Interestingly enough, as I was testing it, I noticed cnn.com doesnŐt use heading tags except for one h2 for the latest headline…. I wonder if this is part of an seo strategy to only provide one header or just sloppiness. On the contrary, msn has multiple heading 2 and heading 3 tags with no headline within either.
