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Designing Social Interfaces - Rough Cut | O’Reilly Media
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The unedited, 500 page first draft of our book is available now in PDF format for review by anyone who can’t bear to wait till September for the first (“real”) edition to come out.

Yay!

Dave Gray articulates clearly some ideas I’ve been wrestling with about writing, publishing, bookmaking, the web, and social collaboration:

As you may know, I am writing a book with Erin Malone called Designing Social Interfaces for O’Reilly Media.

Erin is the the founder of the Yahoo! Design Pattern Library and hired me to be its third curator. Today she is a partner at Tangible UX, a consulting firm, and I maintain the library as a YDN design evangelist on Micah Laaker’s Yahoo! Open Strategy (YOS) team, in collaboration with Luke Wroblewski’s Front Doors and Network Services (FDNS) team.

The top of my agenda in the past year has been to identify, gather, and document a family of social design patterns: observed practices that work well in resolving common design problems in social applications. I’ve been looking for and teasing out patterns that enable social environments to thrive and sustain themselves.

Fortunately, I had a leg up or two. While there were very few documented community or social media patterns in the library, there are a wealth of specs, papers, patterns, presentations, and guidelines scattered around the intranet, and there was Matt Leacock’s first take on a social media toolkit, shepherded together on an internal Yahoo! wiki.

More importantly, I looked out across the landscape of the web and drew on my own personal experience as a user, analyst and addict of online social experiences.

At BarCamp Block last year I facilitated a session on social media patterns (at least that’s what I was calling them then) and the net takeaway was an amazing mindmap of potential patterns. Quite a few of them turn out to be social moments, social behaviors, or social objects; or scenarios that illuminate patterns without being patterns themselves. But the outline and cloud diagrams we built from that brainstorm helped get me started sorting out some possible organizing structures beyond what we had internally a Yahoo.

This mindmap went through a series of iterations and refinements. Meanwhile, I started presenting on the topic of social patterns at BayCHI, at South By, at the IA Summit, at Ignite and more recently at TechPulse and soon PLoP and Interaction09.

Taking your half-baked ideas on the road and presenting them to a demanding crowd of payng customers is a great way of figuring out which ideas have resonance and which miss the mark. Presenting ongoing work in progress is tough: you make yourself vulnerable and open to criticism. But the criticism will come eventually anyway. Why not hear it now while you can still address it and incorporate the best ideas of others into your work?

For that matter, I feel it’s essential to be clear about one thing: almost none of this work on social design patterns is original. Yes, of course I am naming patterns and writing them and perhaps throwing in a nugget of experience here and there, but for the most part I am still curating these patterns. I’ve been stealing from everybody!

We hates plagiarism so we cite sources and point back to originators where applicable. I’ve proposed that the nascent PLPL (Pattern Language Markup Language) standard include an attribution element, with a common structure for reflecting sources, reuse, derived work, and licensing matters.

Furthermore, in our book we are inviting a wide range of leading practitioners, thinkers, and bloggers to contribute essays on one or more of the pattern families we’re developing for the book. Because, yes, the book is in many ways an offshoot of this ongoing social pattern collecting effort. And in that same spirit we’re both interested (Erin and me) in experimenting iwth methods of opening up the writing process and seeking feedback, correction, criticism, and contributions before the book’s ship date.

We’ll probably post patterns in progress on a wiki and in the meantime we will both be posting thoughts about the chapters we’re working on on our blogs. I’ll also post some draft patterns here at least until we have the wiki process figured out.

My next post in this series will be about a set of fundamental social design patterns I’m pulling together in Chapter 2.

I’m going to write my book, Presence of Mind (working title), on a wiki with as much input from others as possible. I’m also starting a mailing list to discuss online presence and related topics (extending from closely related matters such as identity, reputation, attention, privacy and so on, out to the full array of social web design patterns).

If you’re interested in joining this conversation, let me know and I’ll invite you when the list is set up.

I’m feeling a bit under the weather, fighting off some kind of bug. That’s my first excuse. I woke up on time today after going to be really early last night. I was exhausted. I got up, put the coffee on, and sat down to fold some laundry. The cat was still asleep, which is unusual.

Got my stuff together, poured the coffee and it looked like I had fifteen minutes to start working on my novel for National Novel Writing Month this year. With a blank mind I sat down and started writing, had an idea, then a sentence. One followed after another. By the time I had to head out for work I had about 600 words. Not bad. Not sure where it’s going but that’s the idea.

On the bus I tried to add some more. Put another 400 or so words down, but now I don’t like the way it’s going. I’m having second thoughts. I start thinking: Is this really a good time to be starting a new novel? Don’t I have a nonfiction book on presence to write? a fulltime a job? a novel in the can that needs revision? a memoir I stopped working on to write my last nonfiction book that needs attention now? This blog? A life?

Should I pull the plug?

In the shower at the gym I thought maybe the problem was the second scene. It nailed things down too far in a direction I wasn’t liking. Maybe through that away, go back to the first ambiguous scene. Keep it and add from there. Maybe go to another perspective, another point in time.

On IM, B suggested maybe instead of a novel I write a bunch of short stories. For that matter, I could spend the time working on the memoir. It’s at least a third done and 30 days of solid work might put it over the hump.

I’m going to have to play it by ear. I kind of wish the people who were reading my previous novel draft for me would give me some feedback so I could decided where I’m going with that one. Things are piling up.

So I guess I’ll keep working at it for now. We’ll see.

If there’s one thing I’ve learned from doing National Novel Writing Month two years running now it’s that not only is it possible to write a (big chunk of a) novel in a month, but that - for me, at least - it’s nearly impossible to do it any other way.

So, yes, I plan to participate in NaNoWriMo again this year. What am I going to write? I have no idea! That’s the best thing about it. On the first of November I will sit down and start writing something and start discovering what it is I need to be writing right now.

Anyone else care to join me?

If Apple can sell electronic downloads of songs with no packaging for 99c a pop why can’t Amazon sell short little chapbooks electronically, download only, for 49c? The answer is they can, of course.

A writer on a mailing list I’m on recently alerted me to this feature (no idea how long Amazon has been at it), mentioning his eleven-page piece called Letters from Resistant Editors. In his own words, “Like almost all writers, I’m well acquainted with rejection and I learned long ago to keep faring forward when I get a rejection slip or letter. But one such letter started my mind tinkering with letters that some editors might write. Here is the result: letters of rejection that might have been written to some well-known authors. If you are a writer of children’s stories, or a reader of them, how would you like to get letters like these?

“It looks interesting and for less than half a buck, why not take a look? Amazon describes its Shorts this way:

About Amazon Shorts:

• Amazon Shorts are available exclusively at Amazon.com; you will not find them anywhere else.
• Amazon Shorts are delivered electronically; there are no printed editions.
• Amazon Shorts are yours forever – after purchase, you can read them anytime at Amazon.com. (They’ll be stored forever in Your Media Library in PDF, HTML, and text e-mail formats.)
• You are free to print Amazon Shorts to read in hard copy form at your convenience.

For me, this is déjà vu all over again. Back around 1988 I was packaging short “e-books” for a startup called Mightywords that had spun off from Fatbrain. They had detected this exact market: items shorter than a book but still worth publishing. Something like free-floating magazine articles. They were pricing them too high (typically $5 or more) and they were targetting technical subjects, and mainly they were burning through a bunch of VC cash (which I did my best to spread around to the various starving writers I knew). It was too early, the business model was wrong, and so on, but that idea really wasn’t a bad one.

I’ll be watching this Amazon experiment to see how it pans out.

Back when I wrote The Power of Many I blogged about blogging a book in progress and since then I’ve noticed a number of other authors blogging about the same subject. (Contrast this with William Gibson’s decision to stop his blogging when he started his next book.)

Now it looks like Forrester analyst Charlene Li and her collaborator are using a full suite of “living web” tools to write their book, Groundswell (why does that name sound familiar?): Groundswell (Incorporating Charlene Li’s Blog): 7 ways the Web makes writing a book better & faster:

1. Collaboration with a wiki. Charlene and I have put as much as we can into a SocialText wiki. It’s contains research interviews, title ideas, the latest table of contents, the elements of the proposal that got us here, everything. I just added a page which tracks all the chapters as they move through various writing, editing, and review stages. We don’t generally use the Wiki to write the chapters — the drafts still move back and forth by email, partly since SocialText can’t quite handle all the formatting flexibility that MS Word can — but copies of the chapters do live there. A bicoastal collaboration needs a wiki. We also share it with other interested parties including my boss, Charlene’s boss, and our editor at HBS Press.

2. This blog for testing ideas. I can’t count the ways that a blog helps. When we think we have a good idea, it goes up here. For example, the five goals of a company for social computing, which became the core of the book. We put our outline up here for your review. That post became extremely useful, because I reference it in every email I send to people I’m trying to influence or interview. People doing interesting things contact us because of the blog. And I’m not even getting to the uses of the blog for promotion, which will start after the book is written, but well before it’s published.

3. Del.icio.us for gathering research documents. Every story, vendor, YouTube video, and anything else on the Web gets tossed into the del.icio.us bucket. I rarely used to bookmark things — now I bookmark everything. These sites are even classified with our own proprietary set of tags that indicate what chapter they relate to. (We’ll share this when the book is closer to done — right now it’s proprietary.) I don’t believe we could have written this book without del.icio.us.

4. Email for everything — but highly personalized. Every single contact in this book — and there will be hundreds and hundreds — will have been made by email. I’m sure you’re not surprised that I email Charlene 10 times a day and do a few IM conversations, but I’m talking about making introductions by email. If I need to introduce myself to somebody, I send a personalized email describing the book in one sentence, linking to the blog post about the book, and telling them what I want and making it clear I have researched them and know what they are about — and I frequently get a response the same day. This email might take 15 minutes to write, but it’s worth it — it’s the opposite of mass emailings, highly personal and personalized. (I recently invited a CEO to speak at our Forum in October and got an affirmative response within two hours — astounding our events team.) Where do I get the email addresses? Forrester has a database that may or may not help. Easier is finding the PR email address on a company’s site. Often somebody I know, knows it. Sometimes I use Zoominfo’s PowerSearch. And sometimes, if I know the email address of somebody else at the company, I guess based on that format. That actually works — recently got the CEO of an Italian company to get back to me that way.
   
   At first I had big spreadsheets full of contacts I was pursuing on Google docs but I’ve found a better way. I just flag all incoming and outcoming mail that relates to contacts. The yellow flag means I’ve pinged somebody and need them to get back to me. Then I just check all those flags when I’m in followup mode. It’s not ACT, but it works for me!

5. A big monitor in a quiet office. When I am ensconced in my home office with my high-speed Internet, VOIP phone line, home network, and big flat monitor, I am highly productive. The big monitor has made a big difference — I no longer feel cramped and squeezed by my laptop screen, and I frequently have one thing up on the laptop (like a Web site, or edits I need to address, or an interview) while I write on the big monitor. When I’m not at home, my productivity goes down. My home office, while it’s in the basement, also has a window out onto my lawn, a fireplace, a hardwood floor, big whiteboards filled with the stuff I’m working on and my kids’ artwork, and quick access to the kitchen and my family when I need to decompress. Makes all the hours possible.

6. A phone line that follows me anywhere. Forrester has an Avaya phone system with a cool little feature — an Internet app I can run on my laptop that turns any phone into my office phone. At my home office, I can call Japan using Forrester’s phone system, conference people together, transfer them to other Forrester extensions — everything I can do at my desk. And if I go anywhere else, I can do this with any phone line — my mobile, Forrester’s Foster City office, or my parents’ house. People see my caller ID as if I were calling from Forrester, and my voicemail is one click away. I find this far better than giving everyone my mobile phone number.

7. Firefox and Netvibes. I use Firefox for everything possible, because the tabbed browsing and the bookmarklets make it very efficient for me. I cannot survive without tabbed browsing since I am typically browsing 4 or 8 things at once to build a chapter. (I know IE has tabbed browsing now but it’s too late, I’m happy with Firefox.) I use Netvibes to track a surprisingly small number of blogs including Micropersuasion, The Church Of The Customer, The Long Tail, Blog Maverick, and Seth Godin. I also have up TechCrunch, GigaOm, TechMeme, and TechDirt, but they post so frequently that I don’t read them unless something catches my eye.

(via allaboutgeorge)

I am curating a series of articles at the venerable information architecture (and user experience) web magazine Boxes and Arrows, based on the panel I moderated on the same topic at this year’s IA Summit.

The first article in the series is Joe Lamantia’s It Seemed Like the Thing to Do at the Time: The Power of State Mind. Joe looks at the big picture, literally, comparing business failure ot catastrophic societal failure, using the Easter Island culture as a case study (as well as his own experience with a startup).

I’m really glad to see this article published because we had limited time on the panel and I wanted to hear more of Joe’s thoughts about these scenarios.

Fascinating stuff and more to come.

My first article at a new music blogzine called Stuck Between Stations went live today. It’s called Goodbye, Ruby Grapefruit. Joe Bob says check it out.

I’ve been following the upsetting story of how Kathy Sierra, creator of the Head First book series, author of the Creating Passionate Users weblog, and noted speaker on the web / technology circuit was frightened into cancelling her scheduled appearance at eTech by a series of escalating threats to her personal safety in the form of email messages sent directly to her by readers and posts to several community blogs, now defunct, oriented toward taking pot shots at the more famous and popular bloggers.

Bloggers, her readers, and people learning about the story from news and blog sources have generally rallied to support Sierra. The long comment thread at the end of her post announcing the cancellation and detailing the communications that terrorized her attests to that. A number of people have quibbled with her interpretation of the messages, told her “man up” and to stop being hysterical, or have accused her of manufacturing her response as a public relations / marketing ploy.

Myself, I’ve been known to be verbally mean at time, to pick on people, to be saracstic and snarky when it suits me, but the two sites (“Mean Kids” and “Bob’s Yer Uncle”), ostensibly designed to encourage freewheeling, humorous, creative criticism, puncturing the puffed up much like certain gossip blogs do for the true celebrities in our culture, somehow gave free rein to a much more virulent form of attack: unbridled misogyny edging into images of sexual violence and horror.

It’s a dirty little secret of our world that hierarchies are sometimes enforced, under the cover of darkness, by sexualized threats of violence and domineering acts of humiliation. It’s more visible in lockerrooms, prisons, and other sealed male enclaves, but it may stem from primate behaviors that predate our humanity and it carries on to this day inside families and, at least in symbolic form, in public communication.

What struck me about this situation is how the worst attacks - revenge fantasies described in cartoonish pornographic terms, tend to have come from people writing under the cloak of anonymity, or deniability (for example, it’s still not clear if the posts associated with Alan “Head Lemur” Herrel cited in Sierra’s blog entry are actually by the man who goes by the nickname).

On Slashdot, no haven of civilized discourse, a poster who refuses to register and adopt a consistent persona is given the default name “Anonymous Coward.” Throughout the generally supportive comments flooding into Sierra’s blog post are peppered juvenile hit-and-run posts attacking her or making random racist and sexist comments. These comments are inevitable posted anonymously and associated with made-up email addresses or urls.

In the political blogosphere, where this sort of situation is less uncommon, there is an ongoing debate about the role of pseudonymity in blogs. A number of Sierra’s readers were sent there via the conservative blog, Protein Wisdom, whose author experienced a similar verbal attack from a commenter featuring vile “hypothetical” threats of sexualized violence (in that case targetting children, if I recall correctly). At the same time, the author of Protein Wisdom, Jeff Goldstein, is often criticized in the sort of left-wing blogs I frequent for engaging in threats to “out” pseudonymous bloggers while at the same time claiming to stand for civiility and sponsoring a set of ethical guidelines for bloggers.

Defenders of pseudonymous blogging make the point that not everyone is free to speak in public about political and social matters without fear of retaliation. Further, they argue that it is the persistence and consistency their assumed identity to which their reputation attaches, and that a perosn posting day in, day out, for years, as Sifu Tweety or Atrios is every bit as accountable for his (or her) words as someone signing their posts with a “real” name.

In Sierra’s explanatory post she called on several bloggers by name, blaming them for instigating the climate that incubated these attacks and for allowing them to escalate. She also cited a few less well known identities: one calling himself Siftee, who sent her a threatening email message, and another signing his posts Joey, who wrote apparently about a fictional character named Kat in misogynistic terms in the vicinity of posts attacking Kathy Sierra.

Of the contributors to Mean Kids, only Frank Paynter has come forward to apologize, without reservation, for his role, however inadvertant, in the development of this situation. I consider Frank a friend based solely on a shared history of reading each other’s bloggings, occasionally linking to each other, and even more rarely exchanging brief notes. I’m connected to Frank through Twitter and older social network environments and I admire his forthrightness in this situation.

Jeneane Sessums and Chris “RageBoy” Locke have been less willing to apologize or to own any responsibility for what happened. Sessums disclaimed any involvement at all with the sites although others seem to believe she was involved with the Mean Kids project. She has also refused to discuss the topic further in public. Locke argued that he did not write any of the sexually crude scenarios or send any threats and that hence Sierra invoked his name only to drive attention and embroil him in her controversy.

I feel that both of these people could have made an apology and still attempted to clarify their own culpability while distancing themselves from the statements they wish to disown.

Finally, “Joey” and a fellow named Paul Ritchie have mounted a more aggressive defense of themselves and the Mean Kids and Bob’s websites, arguing the Sierra is deliberately grandstanding and deluding her readers in order to form a lynch mob online, drive more sales to her books and increase her speaking fees.

I do not find these arguments compelling and I am not sympathetic partly because neither of them seems willing to repudiate the grossly indecent verbal attacks on Sierra (nor the violently misogynistic fantasies involving imaginary stock female figures).

What I will grant is that all of the people I just mentioned have to some extent been willing to go on the record and produce themselves in public in the aftermath of Sierra’s accusations, cancellation, and self-enforced seclusion.

Thus far I have not seen a public statement from Alan Herrel either claiming or disowning the misogynistic entries Sierra included in her blog post, which were posted under the name “Rev ED” on the Bob’s site using his familiar avatar

Both Paynter and Locke cited a motto from the Well known as “You own your own words” or “YOYOW,” and I find this interesting. Paynter referred to it when discussing how the two snark sites did not censor their contributors, saying “Misogynistic postings at MeanKids.org led me to try to moderate, but indeed the group there was of the ‘You Own Your Own Words’ tradition, so moderating or central editorial control wouldn’t work. I tore the site down.”

Locke likewise cited YOYOW in his defense of himself on his own blog:

I was a conference host on the Well 15 years ago where the core ethos was acronymized to YOYOW — You Own Your Own Words. This has remained a guiding principle for me ever since. I will not take responsibility for what someone else said, nor will I censor what another individual wrote. However, it was clear that Sierra was upset, so it seemed the best course to make the whole site go away.

(I know Locke only by reputation but have exchanged email with him in the past.)

What struck me about this is that I think they both may be missing some of the key elements of that philosophy. On the Well, while contributors may adopt pseudonyms at any time, their real names are always discoverable and each user is allowed only one single identity. This has long been considered a key reason why so many Well conferences manage to stay on topic and avoid the sort of flame wars that tend to eventually ravage utterly free-wheeling online discussions.

Furthermore, Well conferences are hosted, and hosts are given a handful of moderation tools and guidelines for how to use them to manage situations that are spinning out of control and contributors who are causing grief. These tools range from verbal warnings to the ability to hide or scribble offending posts to the power to ban members from the conference entirely (usually for a limited three-day cooling-off period).

When people can post whatever they like without having to accept any impact on their own reputation or identity, when they don’t establish and main tain a consistent finable presence online then they are not in fact owning their own words. I don’t think the YOYOW ethos is intended as an excuse for moderator to avoid managing the tenor of their discussion forums, and I find it interesting that the people involved who have at least engaged Sierra’s complaints are all, except for Joey, people writing under their real names or who have at least established longstanding records of their thoughts online under their chosen handles. (Sessum specifically points to her blog archives as a character witness.)

One last point about owning your own words: To varying degrees Joey, Ritchie, and Locke have argued that Sierra is victimizing them by associating them with words they did not write or by painting them as part of an organized conspiracy when anarchy and permissiveness are all they actually engaged in. Here I think owning your own words again comes into play. If you gleefully call yourself a mean kid and stand on the sidelines egging on bullies, don’t cry foul when the bullies’ victims fight back and you find yourself tarred with the same brush.

UPDATE: I see that Doc Searls has posted an email message from Alan Herrel denying authorship of the post that used his avatar and saying that this scandal has effectively destroyed his online presence. Reading his words I feel sympathy for him, particularly if his systems are being attacked as he describes and if he is being harassed off the net, but I still find myself wondering whether he distanced himself from the person who had assumed his image when the inflammatory comments were originally published.

While I’ve been neglecting this and many other of my Mediajunkie blogs in the past year and a half (excuse: full-time work, baybee), I have actually been blogging. While at Extractable I launched a spearheaded a user-experience focused blog called Extra! Extra! and wrote something for it nearly every workday for about a year.

Actually, my commitment was to make sure something was written in it every day, and about 10 to 15% of the time other Extractable folks wrote great content for the blog as well. I just backed it up and made sure there was always something fresh.

Anyway, I am making a job change now. I am currently taking a week off and next week I will start a new job, more about which in due time, so yesterday I used Eric Pierce’s WPexport plugin for WordPress tp expprt all the entries, remove the ones that weren’t mine and then export them into this here blog (wake up!).

I added that link just now because all of this is context-dependent. For example, this entry will be echoes at X-POLLEN (aka xian’s running monolog) and then when it says “this here blog” it will actually be lying (well, sort of, because recent imported entries will also show up there). I mention that because as I imported the entries I noticed that many of them are written from a “we’re here at Extractable” perspective that will probably sound funny in this blog. In fact I removed the posts bragging about site launches - most of which were written by others anyway - and a few other entries that were really company-specific.

I thought about whether the posts belong here or elsewhere (say, at RFB or The Power of Many) or even whether I should launch a new web/user-experience related blog, but that way lies madness. As I’ve written recently, I am now on the consolidation tip and I am going to start either retiring blogs and/or folding their content into this one, so people will know where to point to me and look for my latest stuff, etc.

So I just created a new master “user rexperience” category here and then replicated all the Extra! Extra! categories under it, though I think the exporter lost multiple categories and assigned only one to each entry, but oh well. So this blog is going to become less of a personal journal and more of an omnibus of whatever I’m currently thinking about. I may not need the monolog anymore, either. Have to think that through. My brain hurts. And this is supposed to be my day off.

The novel isn’t done. Well, the month isn’t over until midnight tonight, and I haven’t hit “The End” yet but am aiming to do so sometime today. But I crossed the finish line from the National Novel Writing Month perspective last night when I exceeded 50,000 words written in November. w00t!

It only took my two nanos and just over a year to write the entire first draft of For You, The Stars and I did it without ever looking back or re-reading, so I have no doubt there are continuity problems, crutch words, hemming and hawing, rambling, extaneous scenes, too many characters, pointless digressions, and so on.

I expect I will take a little vacation from this story in December and then in the new year actually read the novel myself for the first time. After that I expect to embark on a revision process. I’ll reorganize the chapters, fix the timeline issues, probably reduce the number of characters and possibly combine some. I may also have to write some new material. Who knows?

If I can get a coherent second draft written, ideally by the early spring of next year, then that’s when I’ll send it around to trusted friends and colleagues for their feedback. If that works, I’ll do a third revision and then the goal would be to send that out to a few agents and editors, possibly sometime next year.

We’ll see. Right now I’m just glad to have the final page in sight.

Last year I did National Novel Writing Month and managed to bang out 30,000 words of my novel For You, The Stars.

I wrote nearly every day of the month and averaged slightly more than 1000 words a day, short of the 50,000 word target for NaNoWriMo participants but still a heckuva lot more fiction writin’ than I usually do.

In fact, in the elevent months since I’ve added just one or two thousand word installments to the pile. So this year I’m going to do it again. I estimate that the first draft of this novel needs to be about 80-100,000 words, so if I keep up the pace I managed last year I’ll have the draft 2/3rds done by the end of the month.

For those hooked readers who occasionally send me “what happened next?” comments, thanks! Your encouragement - while not sufficient to drive me to the keyboard much since January - has definitely contributed to my desire to keep writing this occasionally very dirty novel.

Last night I had one of those long elaborate dreams with several movements in it. Near the end, though, just before I woke up, I was in a big bed after a long night and Oprah Winfrey showed up in my hotel room I think it was. She was going to get in bed with me and I remember thinking to myself, “This probably won’t hurt my career.”

“Enough with the Grateful Dead already,” writes so-called Bill. “What happened to Cecilia?”

Well, I didn’t get into the 50,000-words-in-November winners circle. (Some people hit that number in the first week! I on the other hand, have a life.) I did, however, hit my personal goal of 30,000 words by Nov 29 and I took yesterday off, partly out of exhaustion. Ironically, I still have not reached the scene that inspired the title of my novel.

I expect I will keep writing about 1000 words a day throughout December, maybe with slightly more frequent gaps, with a goal of reaching 50 or 60,000 by the end of the year.

We’ll see what happens after that.

Warning... adult content.